Why would you use predictive analytics in SAP Analytics Cloud?

Using predictive analytics in SAP Analytics Cloud is primarily aimed at forecasting business outcomes. This is because predictive analytics leverages historical data and statistical algorithms to identify patterns and trends that can help organizations anticipate future events. For instance, businesses can use predictive models to forecast sales, customer behaviors, or financial performance, which aids in informed decision-making and strategic planning.

By analyzing past performance and related factors, organizations can generate insights into potential future scenarios, enabling them to optimize operations, manage resources more effectively, and improve overall performance. Predictive analytics transforms complex data into actionable information, ultimately leading to enhanced competitiveness and better alignment with market demands.

While other options may involve aspects of analysis, predicting software trends, enhancing hardware durability, or increasing advertising reach does not specifically utilize the core purpose of predictive analytics, which is focused on forecasting and predicting specific outcomes based on data analysis.