Which of the following best describes the purpose of utilizing geo maps in sales analysis?

Utilizing geo maps in sales analysis is primarily aimed at displaying data distribution geographically. This allows businesses to visualize how sales performance varies across different regions, helping to identify high-performing areas and those that may require further marketing efforts or resources. By integrating sales data with geographic information, companies can gain insights into regional preferences, market dynamics, and logistical considerations that may influence sales strategies.

In contrast, representing temporal trends focuses on how data changes over time, which is better achieved through time-series charts rather than geo maps. Variance analysis involves comparing actual sales data against planned or expected figures and is typically done through numerical analysis rather than spatial representation. Performing currency conversion is relevant in financial contexts but does not directly relate to the geographic visualization of sales data. All these alternatives, while valuable in their own contexts, do not address the specific capability of geo maps to highlight geographic distribution in sales analysis.