What is the main purpose of using predictive forecasting in SAP Analytics Cloud?

The primary purpose of using predictive forecasting in SAP Analytics Cloud is to project future trends based on past data. This capability enables organizations to utilize historical data patterns to make informed predictions about future outcomes. By leveraging statistical algorithms and machine learning techniques, predictive forecasting can identify trends, seasonal patterns, and potential turning points that will help in planning and decision-making processes.

This approach contrasts with simply creating static reports for historical data, as it goes beyond what has already occurred. Instead of just analyzing current sales performance, which provides insights limited to immediate results, predictive forecasting offers a more dynamic view that can guide strategic initiatives. Additionally, it differs significantly from generating random data insights, which would lack the necessary analytical rigor and correlation to actual business scenarios. By projecting future trends, predictive forecasting enhances the ability of businesses to adapt and strategize based on expected changes in the market.