In presenting a regional sales performance, how can a sales manager structure their story effectively? (Select three)

The correct answer highlights the effective structuring of a story through the use of geo maps, linked analysis, and conditional formatting.

Using geo maps allows the sales manager to visually represent regional sales data, making it easier to identify patterns and trends geographically. This is particularly important in sales performance presentations, where location plays a crucial role in understanding performance variances across different regions. Geo maps provide a clear visual insight into where sales are strong or weak, facilitating a more intuitive understanding for the audience.

Linked analysis adds depth to the presentation by allowing the sales manager to drill down into specific regions or products that may be driving sales performance. This interactivity ensures that the audience can focus on areas of interest, fostering a more dynamic discussion and enabling the sales manager to delve deeper into specific insights as questions arise.

Conditional formatting enhances the storytelling by emphasizing key performance indicators and trends directly within the data. For example, color-coding sales figures or performance metrics can quickly draw attention to concerning areas or highlight successes. This visual cueing assists in keeping the audience engaged and enables them to grasp critical information at a glance.

Combining these three elements—geo maps for spatial context, linked analysis for interactivity, and conditional formatting for visual emphasis—creates a comprehensive, engaging, and