How should a sales manager structure a story in SAP Analytics Cloud to effectively present regional sales performance?

A sales manager aiming to effectively present regional sales performance can benefit significantly from utilizing geo maps, linked analysis, and conditional formatting.

Geo maps allow for a visual representation of sales data across different regions, making it easier to identify trends, patterns, and areas that may require more attention. This geographical perspective is critical when evaluating regional performance, as it provides immediate insights into how different areas are performing relative to one another.

Linked analysis enables the sales manager to provide deeper insights through interactivity. By clicking on specific regions or data points, users can drill down into more detailed data, enhancing the understanding of the factors affecting sales performance in those areas. This feature promotes a more engaging experience and helps stakeholders to draw connections between different data sets.

Conditional formatting further enhances the storytelling aspect by allowing the sales manager to highlight key metrics, such as sales growth or decline, in a visually compelling manner. By employing color-coding or other visual cues, important insights are brought to the forefront, thereby guiding the audience's focus and making the data more accessible and understandable.

In combination, these elements—geo maps, linked analysis, and conditional formatting—create a robust and interactive story that effectively communicates the regional sales performance, engaging the audience and allowing for informed decision-making.